Hi! I’m Laura!
I love to tell stories and help people succeed in business!
I love to tell stories and help people succeed in business!
Having begun her career nearly 30 years ago in the non-profit sector, Laura is an exceptionally well-written, scrupulously detail-oriented public relations professional. She thrives on utilizing the written word, whether via press releases, social media platforms, by-lined articles, newsletters, or websites; creating and executing strategic public relations campaigns; fostering relationships with the media; multi-tasking; and meeting tight deadlines.
Laura’s broad industry experience encompasses such categories as addiction and recovery, emergency management and fire services, education, marketing, health care, banking, food and beverage, home furnishings, and more. Over the years she has worked with global, national, and regional brands, including McDonald’s, Ronald McDonald House Charities, This Naked Mind, SHE RECOVERS® Foundation, the International Association of Fire Chiefs, Garelick Farms, Bertucci’s, Northeast Utilities, The Avon Volunteer Fire Department, The Discovery Orchestra, Healing Meals Community Project, the Connecticut Women’s Hall of Fame, and State of Connecticut agencies such as the Department of Revenue Services and Department of Public Health. Her efforts have earned placements in local, regional, national, and trade media, including Nightline and Good Morning America (ABC News), The TODAY Show and TODAY.com (NBC News), MSNBC, FOX News, The Weather Channel, Newsweek, Ten Percent Happier Podcast, NBCNews.com, TIME, The New York Times, The Wall Street Journal, The Los Angeles Times, Huffington Post, Newsweek on Air, the Associated Press, Reader’s Digest, ELLE, Shape, and numerous industry publications.
Prior to serving as External Relations Manager at This Naked Mind, Laura owned and operated WardComm Public Relations, a public relations consulting company, for 13 years. Before that, she was employed by Glastonbury, Connecticut-based Cronin and Company, Inc., a full-service marketing communications agency. Laura began her public relations career at The Fairfield County Medical Association, a Trumbull, Connecticut-based non-profit trade association with over 1,800 physician members, where she oversaw and continually strengthened the Association’s governmental affairs program and public relations efforts, serving a dual role as Association spokesperson and as liaison between the Association and the Connecticut General Assembly.
Laura earned her bachelor of arts degree in public policy from Hamilton College. She is a Foundation for Sarcoidosis Research Global Clinic Alliance Volunteer Community Outreach Leader for Yale, a founding member of the New England Chapter of the SHE RECOVERS® Foundation, and a past president of the Board of Directors of Ronald McDonald House Charities of Connecticut and Western Massachusetts. Laura has also been a guest lecturer in public relations writing at Quinnipiac University in Hamden, Connecticut.
TAKING A LOOK BACK OVER THE YEARS
After seven years as part of an amazing PR team at an awesome agency, I said good-bye to colleagues who were more like family. Leaving was one of the hardest things I have ever done, but when your salary doesn’t cover full-time childcare two two kiddos under the age of three …
Within months, people began reaching out to me for help with small public relations projects. I took on a few freelance jobs and within a couple of months launched a consulting business, WardComm Public Relations, LLC.
While leading the PR team for Ronald McDonald House Charities of Connecticut and Western Massachusetts from 2001-2006, I created “Pennies for Change,” an awareness and fundraising campaign that helped increase donations at McDonald’s restaurants. Following my departure from the agency, I became a member of the organization’s Board of Directors and ultimately served as president from 2010-2013.
My lifestyle brand client was featured in a TODAY Show segment.
I was tapped for once-in-a-lifetime opportunity to run point (pro bono!) on marketing for an attempt to break the Guinness World Record for the Tallest Sandcastle.
Ran point on marketing for an attempt to break the record broken just two years before. Secured a live, in-studio appearance on The Weather Channel and numerous commission requests for the sculptor.
Having long subscribed to the belief that alcohol is an essential elixir for surviving motherhood and life in general, I realized drinking was actually providing zero benefit whatsoever to my existence. I began my journey to understand my addiction to alcohol and discover life without it. My last sip of alcohol was February 3, 2015. The next day, I began blogging about my experience.
Working with a college friend on the launch of her business, I placed her Op-Ed in the Los Angeles Times, catapulting her toward national recognition and solidifying her position as an authority in her field.
Spearheaded PR initiatives for the Everyday Hero CT volunteer firefighter recruitment campaign, driving thousands of volunteer applications and hundreds of new fire department members throughout Connecticut.
After being asked by several people to support them in their efforts to stop drinking, I completed training to become a certified professional life and addiction recovery coach.
In May, I founded the first SHE RECOVERS® Foundation Sharing Circle in Connecticut.
Hired as a part-time marketing assistant to provide support in ways too numerous to detail, I quickly transitioned into a full-time external communications manager role, securing feature interviews for This Naked Mind founder and author Annie Grace with ABC News, 10% Happier Podcast, Newsweek, MSNBC, and The Wall Street Journal, to name a few.
In April 2023, I re-launched my communications consulting business and am thrilled to be working with a roster of amazing clients, including: Market Mentors, The Village, the U.S. Alcohol Policy Alliance, and, through Hero Story (a division of Laura Ward Company, LLC), the Somers Fire Department.
NO JUNK. NO SPAM. I PROMISE. JUST SOME HELPFUL HINTS, BEST PRACTICES, INDUSTRY NEWS & SPECIAL OFFERS … ONCE IN A WHILE.