PROFESSIONAL BIO

Having begun her career nearly 30 years ago in the non-profit sector, Laura is an exceptionally well-written, scrupulously detail-oriented public relations professional. She thrives on utilizing the written word, whether via press releases, social media platforms, by-lined articles, newsletters, or websites; creating and executing strategic public relations campaigns; fostering relationships with the media; multi-tasking; and meeting tight deadlines.

Laura’s broad industry experience encompasses such categories as addiction and recovery, emergency management and fire services, education, marketing, health care, banking, food and beverage, home furnishings, and more. Over the years she has worked with global, national, and regional brands, including McDonald’s, Ronald McDonald House Charities, This Naked Mind, SHE RECOVERS® Foundation, the U.S. Alcohol Policy Alliance, the International Association of Fire Chiefs, Garelick Farms, Bertucci’s, Northeast Utilities, The Avon Volunteer Fire Department, The Discovery Orchestra, Healing Meals Community Project, the Connecticut Women’s Hall of Fame, and State of Connecticut agencies such as the Department of Revenue Services and Department of Public Health. Her efforts have earned placements in local, regional, national, and trade media, including Nightline and Good Morning America (ABC News), The TODAY Show and TODAY.com (NBC News), MSNBC, FOX News, The Weather Channel, Newsweek, Ten Percent Happier Podcast, NBCNews.com, TIME, The New York Times, The Wall Street Journal, The Los Angeles Times, Huffington Post, Newsweek on Air, the Associated Press, Reader’s Digest, ELLE, Shape, and numerous industry publications.

Prior to serving as External Relations Manager at This Naked Mind, Laura owned and operated WardComm Public Relations, a public relations consulting company, for 13 years. Before that, she was employed by Glastonbury, Connecticut-based Cronin and Company, Inc., a full-service  marketing communications agency. Laura began her public relations career at The Fairfield County Medical Association, a Trumbull, Connecticut-based non-profit trade association with over 1,800 physician members, where she oversaw and continually strengthened the Association’s governmental affairs program and public relations efforts, serving a dual role as Association spokesperson and as liaison between the Association and the Connecticut General Assembly.  

Laura earned her bachelor of arts degree in public policy from Hamilton College. She is a founding member of the New England Chapter of the SHE RECOVERS® Foundation, and a past president of the Board of Directors of Ronald McDonald House Charities of Connecticut and Western Massachusetts. Laura has also been a guest lecturer in public relations writing at Quinnipiac University in Hamden, Connecticut.

Fun Facts

  • I am a whiz at Jeopardy! (just kidding ... but I can totally ace the laundry detergent and Latin categories).
  • Once had a Facebook post go viral and result in my hyper-local client being mentioned on The Tonight Show Starring Jimmy Fallon.
  • Two of my former clients have won Emmy Awards!
  • I start every day with coffee and The New York Times Games app - Wordle, Strands, Connections, Spelling Bee, Sudoku, and Crossword.

TAKING A LOOK BACK OVER THE YEARS

Highlights

  • 2006

    Staying Home

    After seven years as part of an amazing PR team at an awesome agency, I said good-bye to colleagues who were more like family. Leaving was one of the hardest things I have ever done, but when your salary doesn’t cover full-time childcare two two kiddos under the age of three …

  • 2007

    Building a Business

    Within months, people began reaching out to me for help with small public relations projects. I took on a few freelance jobs and within a couple of months launched a consulting business, WardComm Public Relations, LLC.

    2007

  • 2008-2013

    Making Change

    While leading the PR team for Ronald McDonald House Charities of Connecticut and Western Massachusetts from 2001-2006, I created “Pennies for Change,” an awareness and fundraising campaign that helped increase donations at McDonald’s restaurants. Following my departure from the agency, I became a member of the organization’s Board of Directors and ultimately served as president from 2010-2013.

  • 2010

    1st Time on TODAY

    My lifestyle brand client was featured in a TODAY Show segment.

    2010

  • 2011

    Breaking Records

    I was tapped for once-in-a-lifetime opportunity to run point (pro bono!) on marketing for an attempt to break the Guinness World Record for the Tallest Sandcastle.

  • 2013

    Twice In A Lifetime

    Ran point on marketing for an attempt to break the record broken just two years before. Secured a live, in-studio appearance on The Weather Channel and numerous commission requests for the sculptor.

    2013

  • 2014

    Getting Sober

    Having long subscribed to the belief that alcohol is an essential elixir for surviving motherhood and life in general, I realized drinking was actually providing zero benefit whatsoever to my existence. I began my journey to understand my addiction to alcohol and discover life without it. My last sip of alcohol was February 3, 2015. The next day, I began blogging about my experience.

  • 2015

    Shining the Spotlight

    Working with a college friend on the launch of her business, I placed her Op-Ed in the Los Angeles Times, catapulting her toward national recognition and solidifying her position as an authority in her field.

    2015

  • 2015-2019

    Strengthening Crews

    Spearheaded PR initiatives for the Everyday Hero CT volunteer firefighter recruitment campaign, driving thousands of volunteer applications and hundreds of new fire department members throughout Connecticut.

  • 2018

    2018

  • 2019

  • 2019-2022

    A Dream Job

    Hired as a part-time marketing assistant to provide support in ways too numerous to detail, I quickly transitioned into a full-time external communications manager role, securing feature interviews for This Naked Mind founder and author Annie Grace with ABC News, 10% Happier Podcast, Newsweek, MSNBC, and The Wall Street Journal, to name a few.

    2019-2022

  • 2023

    Returning to My Roots

    In April 2023, I re-launched my communications consulting business and am thrilled to be working with a roster of amazing clients, including the U.S. Alcohol Policy Alliance, Hawaiʻi Alcohol Policy Alliance, The Village for Families & Children, and others.

Let’s Stay in Touch!

NO JUNK. NO SPAM. I PROMISE. JUST SOME HELPFUL HINTS, BEST PRACTICES, INDUSTRY NEWS & SPECIAL OFFERS … ONCE IN A WHILE.

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