VIP DAY

Looking for a customized PR plan for your business? You’ve come to the right place!

I am an ambitious, results-driven, exceptionally well-written, scrupulously detail-oriented public relations specialist with experience across a broad range of industries.

I have positively positioned company leaders and brands in major media outlets including, but not limited to: CNN, MSNBC, Associated Press, NBC News (TODAY Show, TODAY.com, and TODAY Parents), ABC News (Nightline and Good Morning America), FOX News, The Weather Channel, National Public Radio, BBC Radio, Newsweek, Bloomberg, The New York Times, The Wall Street Journal, Los Angeles Times, Chicago Tribune, Boston Globe, USA Today, Fast Company, Huffington Post, Reader’s Digest, 10% Happier Podcast, New England Cable News, Shape Magazine, Health Magazine, Elle Magazine, and WebMD.

Whether you have just launched your business or are looking to up-level your existing communications plan, a solid public relations strategy designed to generate awareness and visibility for your leadership, your product(s), and your brand is an essential component of any sales and marketing plan.

Want to learn more about me and the work I have done? Hit the “Let’s Chat” button below and grab 30 minutes on my calendar. I can’t wait to meet you!

LET’S CHAT!

What Is A VIP DAY?

When it comes to public relations for your business, there is no one-size-fits-all approach. I offer a one-time, individualized review, assessment, and strategic recommendation specially designed to either kick-start or breathe new life into your public relations activities and campaigns.

A full day with me includes:

A 1-hour input session via Zoom video conferencing.
A comprehensive public relations recommendation, including an organizational overview and situational analysis, target audience identification, tactical recommendation, top-tier media list, 3-5 pitch ideas, a press release template, and one PRNewswire-ready press release.
Deliverables provided via email within 24 hours of the input session.

STARTING AT $2,500

BOOK YOUR VIP DAY AND LET’S GET TO WORK!

FAQs

What are the benefits of a VIP DAY?
The benefits of having a strategic public relations plan include:

* A solid blueprint to proactively guide and build external communications for your business.
* Specific tools aligned with business goals.
* Proven strategies to elevate business leaders, products, and brands.

People often refer to public relations as a “dying industry.” It is anything but and is an increasingly critical component of a comprehensive and integrated communications plan. Public relations is what elevates leadership profiles. Public relations is your company’s narrative, the story of you, your brand, and your product(s). It is what builds public trust in good times and restores it in times of crisis.

“If I was down to my last dollar, I would spend it on public relations.” ~Bill Gates
What can you do for me on one day?
In one day, I can meet with you to discuss your business and your communications goals and then take that input and create a comprehensive 6-12 month strategic public relations plan including target audience, tactics, pitch ideas, media list, press release template, and additional considerations.
How does the process work?
Book Your Day
After our discovery call, you will reserve your day with a $1,000 deposit. You will choose a day when you will be available for an input session in the morning and able to respond to questions via text or Voxer throughout the day.

If you have questions, please schedule a free 30-minute consultation before booking your day.

Complete Your Pre-Work
After you book your day, you will receive a questionnaire to complete to help me learn more about your business and communications goals. We will review this information during our input session to ensure we are on the same page before I begin work.

Attend Your Input Session
The morning of your VIP Day, we will meet for one hour via Zoom to go over the information you provided in the questionnaire. This is an opportunity for me to learn more about what you do and what role public relations has historically played in your communications strategy as well as any challenges your business has faced or anticipates facing in the future.

Leave The Work To Me
Following our conversation, I will roll up my sleeves and get to work on your plan and press release. I may reach out to you via text or Voxer with follow-up questions; your timely response will be an important part of the process.

Delivery
Within 48 hours of our input session, I will email you your plan and press release documents.
Who is this for?

My ideal client is a small to mid-sized business either just getting started with external communications or looking to refresh its public relations strategy.
Please Note:
Please note the following:
- I am not available to work with companies involved with the sale of alcoholic beverages.
- A $1,000 deposit is required to reserve your place on my calendar. You may cancel your VIP Day up to 48 hours before the input session begins and request a full refund of your deposit. If cancellation is made less than 48 hours before the input session, you will receive a credit to reschedule at a later date. Credit must be used within 90 days.
- A balance of $1,500.00 is due upon completion of the project.

BOOK YOUR VIP DAY!

Testimonials

Laura Ward is without a doubt the most comprehensive and thorough full-service public relations professional I have ever had the pleasure of working with. Her communication and attention to detail are second to none and her reputation amongst key decision-makers is what sets her apart from the rest. She gets results!

Cori Magnotta

Laura is one of the most even-keeled people I’ve ever worked with. She can keep her focus on the matter at hand regardless of the situation. She has the ability to keep with the project until it is understood and see through the issues to find viable solutions. In addition, Laura finds opportunities for media work. She is a “media visionary.” She can think of innovative ways to use what’s out there and watches carefully for the planets to align and present ultimate possibilities. She is able to communicate expectations and teach her clients about Public Relations in a way that is respectful, helpful and professional. Laura invests personally in her clients. Her commitment is to see their business grow and she goes to great lengths to continue to connect, find ways to be helpful, and bring excellence to the situation.

Marcia LaReau

Working with Laura was a real pleasure. She was always one step ahead of the client’s needs, created many new media relationships for the client, and was thoughtful and strategic at every turn. What really stood out however was her passion and work ethic – she truly cares for the client’s well-being and would often go above and beyond their requirements.

Elena Verlee

Laura puts her full passion and enthusiasm into her client work. She provided expert strategy and consistently went above and beyond to achieve exceptional results for our product. I would hire her again!

Susan Jensen

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